Indian Premier League (IPL) team owners, from left, Bollywood actor Shah Rukh Khan, actor Preity Zinta and businessman Ness Wadia attend a press conference at the end of the auction of cricket players for the Indian Premier League in Mumbai on February. 20, 2008.

Movie stars and moguls reached ever deeper into their pockets as the world's best cricketers went under the hammer at the player auction for the upcoming Indian Premier League Twenty20 competition. AP